It true that some of the most famous brand logos in the world were purposefully designed to specify something much more than simple beauty. Oh yes, it seems that in some cases, every line, curve and color has sense behind it.
Many are motivated to think that the logo of the South Korean conglomerate Hyundai is simply the first letter of its name. But in actual fact, the letter ’Н’ symbolizes two people shaking hands.
The name Adidas is resultant from that of its founder, Adolf Dassler. The company’s logo has changed over time, but it’s always included three stripes. The current configuration is three stripes at an angle which composed form a triangle. This symbolizes a mountain, which in turn represents the challenges which all sportsmen have to overcome.
Rob Yanov, the designer who came up with the world-famous Apple company logo, has clarified how he came up with the idea: ’I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence I realized that ’bite’ sounded exactly the same as the computer term ’byte’
The first two letters of the logo of Sony Vaio make up a wave symbolizing an analogue symbol, whereas the last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal.
At first look, Amazon’s logo appears to be nothing different. But it was designed with the viewpoint of the company in mind. The orange arrow is similar to a smile, and the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product thinkable
The pink-colored parts of the “BR” section of the logo make up the number 31, which is how many different flavors of ice cream Baskin Robbins used to well sell.
Many people have matched the logo of the Japanese car-producer Toyota to the image of a cowboy wearing a stereotypical hat. But in actual fact it represents a stylized image of the eye of a needle with a thread passed through it. This is a hint at the company’s past, which used to produce weaving machines. However, the individual parts of the logo also spell out the letters of the company’s name.
a famous producer of car tyre, has a logo in which the first two letters portray the wheel of an automobile wheel.
If you look sensibly at the white space between the letter ’F’ and the red stripes in the Formula 1 logo, you can see the number 1. The red stripes of the logo are also meant to be a graphical symbol of the speed achieved by Formula 1 cars.
The logo of the famous internet site Pinterest, which people use to save images they like from across internet and ’pin’ them to their online notice board, has the image of a pin hidden in the letter P.
Beats, a producer of audio gear based in the USA, uses a logo in which the letter ’B’ looks like a person wearing headphones.